Recently a colleague recounted a story from an event

she attended, which was preceded by a cocktail party.

She lamented that an hour of inane conversation felt

like an eternity and that everyone in the room

probably could have made better use of the time by

doing something else. Why can’t we agree to

eliminate these events altogether and end the small


It’s a tempting thought, but of course it’s not

realistic. Cocktail parties, networking, and social

gatherings aren’t going anywhere, and neither are

those small conversations.

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